The course aims at educating professionals who will enter the wide and diversified world of communication with high theoretical-methodological competences enabling them to produce professional artifacts and effective communication campaigns.
These campaigns, grounded on a solid theoretical basis and articulated in every strategic aspect, are promoted by companies, advertising companies, public bodies, and agencies, as well as political institutions and other subjects.
Course teachings aim at providing advanced knowledge with respect to the management of communication in companies, institutions and local and national administrations, public bodies and non-profit organisations.
A particular attention is paid to the advertising and communication on digital media; the course provides the relevant theoretical and methodological tools, as well as the practical skills for carrying out advertising campaigns, organising and promoting events, producing and disseminating messages for the web, producing press contents and carrying out public relations activities.
The teaching of advertising techniques considers all aspects, form graphic to linguistic ones, including the indispensable technical skills to govern the communicative processes produced by the development of Internet.
Communication is studied with respect to the needs of public and private companies, public administration and third sector organisations, with a specific attention to the function of the various media involved and to their respective interactions.
The 2nd cycle degree course focuses upon the management of communication in public, private and third sector organisations, the activity of advertising agencies, the definition and management of business corporate image at various levels both in public administration and political institutions.
The educational programme is centred on:
- Class specific activities related to public and business communication and to social, computer and language-related subjects.
- Other educational activities aiming at completing the knowledge of communication science through the study of the neighbouring and complementary human sciences (Linguistic analysis of public text Literary Communication, Political Theory), useful to drive the curricular educational programme towards the labour market needs.
During the course, students can also experiment, through an internship (6 credits) and specific educational activities their future professional role.
According to an "empowerment" logic, these activities are oriented towards specific directions which are proposed in the educational planning, also based on individual interests and skills, as well as to useful knowledge to fi in a labour market such as the communication one, characterised by strong dynamism. These activities will also provide full command of a, European Union language previously studied in the 1st cycle degree course.
Elective activities will be provided for 9 credits in total.