Profile:
Expert in Communication of cultural heritage
Functions:
- design, analysis and planning of initiatives aimed at communicating cultural heritage in a broad sense, including artistic and monumental goods, together with other material and immaterial elements contributing to define a culture (food, traditions, festivals, etc.). )
- consulting in the design and construction of spaces aimed at the use of cultural heritage effective from the point of view of communication (museums, exhibition spaces, routes in the territory, etc.)
- analysis, design and implementation of models and prototypes in the various areas of communication;
- design of studies and research activities in the field of communication;
- analysis, conception and implementation of integrated communication systems, with particular reference to new means of communication;
- communication and dissemination of knowledge, also through the use of new technologies at various levels;
- promotion and management of information and communication innovation in public bodies as well as in private companies and economic organizations of different types;
- planning and provision of cultural services and for the recovery of local traditions and identities;
- planning and communication of cultural events;
- research in the field of text sciences and image sciences;
- specialist consultancy on verbal and visual communication (in particular within cultural institutions, public and private foundations, libraries, archives, etc.)
Skills associated with the function:
- high-level theoretical and methodological skills for the analysis, design and implementation of communication models and prototypes at different levels;
- command of the technical knowledge of communication software and of the related communication skills;
- written and oral command of a foreign language
- planning and provision of cultural services and for the recovery of local traditions and identities
- strategic consultancy for the design of museum spaces and initiatives aimed at enhancing and exploiting cultural heritage
- programming and communication of cultural events, research in the field of text sciences and image sciences
In-depth knowledge of principles and techniques:
- communication of the sciences of text and visual culture
- of critical edition of the texts
- of contemporary visual arts.
Professional opportunities:
Graduates, since their first years of employment (with gradually higher degrees of complexity and autonomy), may find professional opportunities in the areas of cultural heritage communication in the broad sense ( from artistic/monumental goods to gastronomy and folklore), text sciences and visual culture, in the critical edition of texts and contemporary visual images, being them specialists in communication, able to design and coordinate high profile projects.
Graduates will find employment in public and private museums, cultural and research institutes, as well as in economic, profit and non-profit, cultural and museum organizations of different types, cultural centres, libraries, archives, publishing houses, image and advertising, tour operators.
They will be involved in the promotion and management of innovative information and communication campaigns, through the use of ITC, in areas such as communication of cultural heritage, text sciences and visual culture, in the field of critical edition of texts and contemporary visual arts, being specialists able to design and coordinate high-profile cultural projects.