Educational Offer - Degree Courses

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Academic year 2023/2024
Bachelor's Degree (BSc) on COMMUNICATION SCIENCES
INFORMATION AND SOCIAL MEDIA

Coordinator Prof. Dario Mangano
Class of Bachelor's Degree (BSc) on Communication (L-20)
3 years
PALERMO
Free access
Department of Cultures and Societies
Course Code
2287

Course info
Communication Sciences is a highly interdisciplinary degree, providing the theoretical foundations, methodological tools and technical knowledge to understand the complex world of contemporary communication and act within it. The various curricula reflect the professional fields for which the Degree trains and are chosen after a common first year in which the necessary foundations are provided to learn to perceive the complexity of communication phenomena and to understand the different theoretical and methodological dimensions necessary for studying them and operating within them. It is precisely the complexity of contemporary communication - and the related cultural, social, political, and economic repercussions – to make necessary, from the second year, to focus more on a specific area that becomes the object of specific paths. Each of these paths offers the opportunity to explore the functioning of specific media, of different types of communication artifacts, of the languages they use, of the variables and strategies that can be used to obtain specific results, of the techniques for measuring the effectiveness of different types of communication. The educational path is characterized not only by the specialization of the curricula, but also i) by a considerable attention to professionalizing skills achieved through laboratory teaching, ii) by the high possibility of personalizing the study path and finally iii) by the contact with the world of professions. Each curriculum includes laboratories in which professional technical-practical skills are provided that can be immediately used in the labour market. Each student will be able to choose from a range of options built to cover different types of communication products (from verbal texts to photographs, from websites to visual design) according to the type of profession they intend to train for. The personalization of the educational path is achieved by providing different credits for optional educational activities, as well as for elective activities, which can be chosen from a wide range of optional courses allowing students to further focus their areas of interest . Finally, the contact with the world of the professions is achieved through meetings and seminars. The ideal outlets for the Degree Course are the 2nd cycle Degree Courses in which it is possible to obtain a higher level of understanding and knowledge of communication phenomena, greater mastery of theoretical and methodological tools, and the ability to produce communicative artefacts using additional languages.
Profile: Expert in digital marketing Functions: Digital Marketing technician Skills: - performing Market research - Definition and implementation of product promotion strategies - Design and management of marketing actions for products and/or services, both new and to be boosted - Customer care - Relations with the media - Consumption analysis on the web - Analysis and implementation of e-commerce sites and online sales projects - Trend analysis starting from digital identities - Use of the online user profiling tools Professional opportunities: - Consultancy for private companies related to web marketing of goods and services. - Consulting for the creation of e-commerce apps. - Design and management of web-based marketing campaigns. Profile: Advertising technician Function: Advertising technicians Skills: - Planning and managing communication strategies - Carrying out advertising campaigns of various types and on various media. - Creation of brands or corporate images - Building advertising messages - Creating texts and images for advertising campaigns Professional opportunities: - Private practice - Advertising offices of companies or organisations - Companies or organisations promoting their image through various types of advertising campaigns and various media Profile Public relations technician Functions: Public relations technician Skills: - Relations with the media - Drafting or preparation of texts for official speeches or press releases - Management or updating of websites - Management and analysis of press coverage Professional opportunities - Private practice - Public and private institutions with public relations and/or press offices - Companies with public relations and/or press offices Profile: Social media technicians Functions: Social media management technician Skills: - Understanding and analysis of social, political, cultural phenomena. - Analysis of communication fluxes and of web trends. - Knowledge of the news making processes. - Analysis of the information traffic through software tools. - Design, implementation, and management of social media campaigns. - Command of verbal and visual language. - Use of online profiling tools. Professional opportunities: - Social media manager, as a freelancer or in service companies. - Advisor for commercial companies, political parties, entertainment celebrities, etc. - Creation of social channels on the most diverse subjects. Production Communication technicians in multimedia, radio and television, cinema, and theatre. function in a work context: - Planning and creation of communicative events in the field of culture and the arts in general (radio, television, theatre, cinema, museums, multimedia); - preparation of line-ups, choice of music and images, - creation and production of commercials; - presentation of information; - management of shows, artistic and recreational performances in museums, theatres and other public places. Skills: Graduates are able to develop specific cultural contents for media and web communication infrastructures and to operate in the main sectors of activity (radio, television, digital and non-digital publishing, cinema, museum, theatre, video, web), applying technologies for specific communication purposes elaborated for users. They are also able to apply theoretical and methodological knowledge to event management, to verify the expected results, and to remodel the projects started, if necessary. They are able to act as coordinators. They are able to write argumentative and expository texts, even of medium length, in good Italian, can use English effectively and have a good knowledge of at least one other language. professional opportunities: Public and private radio, television, film and theatre production agencies; organization of cultural initiatives; art institutions, museums, music, multimedia; cultural festivals; Web sites. Organizers of fairs, exhibitions, and cultural events function in a work context: Planning and creation of events in the field of culture and the arts in general (fairs, exhibitions, museum events, music, theatre, multimedia); provision of services for the organization and management of trade fairs; design and construction of exhibition spaces and environments, organization of use by the public and exhibitors. skills: Graduates can: - develop specific cultural contents in the main sectors of activity (fairs, exhibitions, festivals, website management), applying methodologies and technologies for specific communication purposes elaborated for users. - Apply theoretical and methodological knowledge to event management, verification of expected results and any remodeling of projects started. - perform coordination roles. - write argumentative and expository texts, even of medium length, in good Italian, use English effectively and have good knowledge of at least one other language. professional opportunities: Public and private agencies involved in the production and organization of cultural initiatives; fairs, exhibitions, vernissages, cultural festivals; multimedia shows; Web sites. Cultural communication technician function in a work context: - Design and implementation of communication media of cultural organizations and events; - organization of websites, apps and communicative portals linked to businesses in the reception and production of taste culture. skills: Graduates are able, through communication. to promote venues, organisations, associations, consortia, companies, agencies providing cultural events, products, and processes. They can design and organize the media suitable for the promotion of tangible and intangible cultural heritage (for example, culture of taste, food and wine related to the territory, etc.). professional opportunities: - Private companies, consortia and associations for the protection of cultural heritage, - public bodies related to the communication and maintenance of tangible and intangible cultural heritage. - Professional interviewers and detectors function in a work context: - Conduction of structured interviews with questionnaires and complex instruments in total or sample surveys designed on a scientific basis. skills: - Market research - Consumption analysis - Trend analysis - Use of profiling tools - Qualitative social research techniques professional opportunities: Employment in private companies and public bodies that operate in the opinion polls, user profiling, broad spectrum social research
To obtain the degree, the student must have acquired 180 credits including those relating to the final exam. The final test has the objective of verifying the level of maturity and the critical capacity of the graduating student with reference to the knowledge acquired in the activities provided by the Course. The test is defined in the Degree Course regulation in compliance with and in line with the timing of the course, with the ministerial prescriptions and with the University guidelines.

course outline
Teachings first year
credits Term Val. Area Scientific sector
01340 - CULTURAL ANTHROPOLOGY Details MANCUSO (PA) MANNIA (RD) 9.0 1 V B M-DEA/01
04770 - GENERAL LINGUISTICS Details MIRTO (PA) BRUCALE (PA) 9.0 1 V A L-LIN/01
13415 - CULTURAL STUDIES Details COMETA (PO) CAMMARATA (PA) 9.0 1 V C L-FIL-LET/14
06412 - SEMIOTICS GIANNITRAPANI (RD) MANGANO (PO) 9.0 2 V A M-FIL/05
06557 - SOCIOLOGY OF COMMUNICATION Details RIZZUTO (PA) MACALUSO (PA) 9.0 2 V A SPS/08
13351 - ADVANCED SKILLS RELATED TO THE LABOUR MARKET 2.0 2 G F
86626 - ENGLISH LANGUAGE Details RUDVIN (PA) () 9.0 2 V A L-LIN/12
Optional subjects 10.0 C
Teachings second year
credits Term Val. Area Scientific sector
06702 - SOCIAL STATISTICS Details FERRANTE (PA) 6.0 1 V B SECS-S/05
20298 - SOCIOLOGY OF JOURNALISM Details RIZZUTO (PA) 9.0 1 V B SPS/08
23477 - CULTURAL HISTORY OF THE MODERN AND CONTEMPORARY AGE Details CUSUMANO (PA) 6.0 1 V C M-STO/02
16852 - COMPETENCES RELATED TO THE LABOUR MARKET 2 5.0 2 G F
23437 - PUBLIC POLICIES Details FRAZZICA (PA) 6.0 2 V B SPS/12
Optional subjects II 10.0 C
Optional subjects III 9.0 C
Optional subjects IV 6.0 C
Free subjects 6.0 D
Teachings third year
credits Term Val. Area Scientific sector
07553 - PROFESSIONAL PRACTICE 6.0 1 G F
22608 - COMMUNICATION LAW Details NOCERA (RD) 6.0 1 V B IUS/01
05917 - FINAL EXAMINATION 3.0 2 V E
07024 - HISTORY OF CINEMA AND CINEMA STUDIES Details ARCAGNI (PA) 9.0 2 V B L-ART/06
19066 - SEMIOTICS OF MEDIA Details GIANNITRAPANI (RD) 6.0 2 V B M-FIL/05
20958 - POLITICAL TECHNOLOGY Details VACCARO (PO) 9.0 2 V B SPS/01
Optional subjects V 6.0 C
Free subjects II 6.0 D
Elective activities
Optional subjects II credits Term Val. Area Scientific sector
17958 - JOURNALISM WORKSHOP Details BERTONI (PO) 10.0 Yearly V C L-FIL-LET/10
23057 - COMPUTER TECHNOLOGIES FOR THE WEB - WORKSHOP Details PIRRONE (PA) 10.0 Yearly V C ING-INF/05
23058 - VISUAL DESIGN STUDIO Details SCALISI (RD) 10.0 Yearly V C ICAR/13
23065 - SCREENWRITING WORKSHOP Details MARCHESE (RD) 10.0 Yearly V C L-FIL-LET/14
23072 - TEXTUAL PRODUCTION WORKSHOP Details MARRONE (PO) 10.0 Yearly V
MODULE 1 MARRONE (PO) 5.0 C M-FIL/05
MODULE 2 MESCHIARI (PA) 5.0 C M-GGR/01
23440 - LINGUISTICS WORKSHOP Details MIRTO (PA) 10.0 Yearly V
COMPUTATIONAL LINGUISTICS MODULE MIRTO (PA) 5.0 C L-LIN/01
LEXICAL MORPHOLOGY MODULE BRUCALE (PA) 5.0 C L-LIN/01
23441 - PHOTOGRAPHY WORKSHOP Details FICI (PA) 10.0 Yearly V C SPS/08
23064 - QUALITATIVE SOCIOLOGY WORKSHOP Details DINO (PO) 10.0 Yearly V
MODULE 2 5.0 C SPS/12
MODULE 1 DINO (PO) 5.0 C SPS/12
Optional subjects credits Term Val. Area Scientific sector
17958 - JOURNALISM WORKSHOP Details BERTONI (PO) 10.0 Yearly V C L-FIL-LET/10
23057 - COMPUTER TECHNOLOGIES FOR THE WEB - WORKSHOP Details PIRRONE (PA) 10.0 Yearly V C ING-INF/05
23058 - VISUAL DESIGN STUDIO Details SCALISI (RD) 10.0 Yearly V C ICAR/13
23065 - SCREENWRITING WORKSHOP Details MARCHESE (RD) 10.0 Yearly V C L-FIL-LET/14
23072 - TEXTUAL PRODUCTION WORKSHOP Details MARRONE (PO) 10.0 Yearly V
MODULE 1 MARRONE (PO) 5.0 C M-FIL/05
MODULE 2 MESCHIARI (PA) 5.0 C M-GGR/01
23440 - LINGUISTICS WORKSHOP Details MIRTO (PA) 10.0 Yearly V
COMPUTATIONAL LINGUISTICS MODULE MIRTO (PA) 5.0 C L-LIN/01
LEXICAL MORPHOLOGY MODULE BRUCALE (PA) 5.0 C L-LIN/01
23441 - PHOTOGRAPHY WORKSHOP Details FICI (PA) 10.0 Yearly V C SPS/08
Optional subjects III credits Term Val. Area Scientific sector
04524 - ALBANIAN LANGUAGE Details GURGA (PA) 9.0 1 V C L-LIN/18
04532 - ARAB LANGUAGE Details SPALLINO (PA) 9.0 1 V C L-LIN/12
23471 - HEBRAIC LANGUAGE Details PEPI (PA) 9.0 1 V C L-OR/08
04664 - FRENCH LANGUAGE Details LAVIERI (PO) 9.0 2 V C L-LIN/04
08044 - ENGLISH LANGUAGE -ADVANCED COURSE Details RUDVIN (PA) 9.0 2 V C L-LIN/12
Optional subjects IV credits Term Val. Area Scientific sector
03089 - AESTHETICS Details CRESCIMANNO (PA) 6.0 1 V C M-FIL/04
04444 - CONTEMPORARY ITALIAN LITERATURE Details MARCHESE (RD) 6.0 1 V C L-FIL-LET/11
06522 - SOCIOLINGUISTICS Details PATERNOSTRO (PA) 6.0 1 V C L-FIL-LET/12
08893 - CULTURAL GEOGRAPHY Details MESCHIARI (PA) 6.0 1 V C M-GGR/01
13521 - THEORY OF TRANSLATION Details LAVIERI (PO) 6.0 1 V C L-LIN/04
21426 - GENDER STUDIES Details SAJEVA (RD) 6.0 1 V C SPS/01
23470 - JOURNALISM AND LITERATURE Details BERTONI (PO) 6.0 1 V C L-FIL-LET/10
02549 - PUBLIC LAW Details LAURICELLA (PA) 6.0 2 V C IUS/09
06813 - HISTORY OF CONTEMPORARY ART Details COSTANZO (RD) 6.0 2 V C L-ART/03
06875 - HISTORY OF CONTEMPORARY PHILOSOPHY Details DI BELLA (PA) 6.0 2 V C M-FIL/06
06932 - HISTORY OF MUSIC Details VERNAZZA (RD) 6.0 2 V C L-ART/07
23059 - PUBLIC CONSULTATION AND PARTICIPATORY PROCESSES Details MACALUSO (PA) 6.0 2 V C SPS/11
23447 - IMAGE SEMIOTICS Details MARRONE (PO) 6.0 2 V C M-FIL/05
Optional subjects V credits Term Val. Area Scientific sector
03089 - AESTHETICS Details CRESCIMANNO (PA) 6.0 1 V C M-FIL/04
04444 - CONTEMPORARY ITALIAN LITERATURE Details MARCHESE (RD) 6.0 1 V C L-FIL-LET/11
06522 - SOCIOLINGUISTICS Details PATERNOSTRO (PA) 6.0 1 V C L-FIL-LET/12
08893 - CULTURAL GEOGRAPHY Details MESCHIARI (PA) 6.0 1 V C M-GGR/01
13521 - THEORY OF TRANSLATION Details LAVIERI (PO) 6.0 1 V C L-LIN/04
21426 - GENDER STUDIES Details SAJEVA (RD) 6.0 1 V C SPS/01
23470 - JOURNALISM AND LITERATURE Details BERTONI (PO) 6.0 1 V C L-FIL-LET/10
02549 - PUBLIC LAW Details LAURICELLA (PA) 6.0 2 V C IUS/09
06813 - HISTORY OF CONTEMPORARY ART Details COSTANZO (RD) 6.0 2 V C L-ART/03
06875 - HISTORY OF CONTEMPORARY PHILOSOPHY Details DI BELLA (PA) 6.0 2 V C M-FIL/06
06932 - HISTORY OF MUSIC Details VERNAZZA (RD) 6.0 2 V C L-ART/07
23059 - PUBLIC CONSULTATION AND PARTICIPATORY PROCESSES Details MACALUSO (PA) 6.0 2 V C SPS/11
23447 - IMAGE SEMIOTICS Details MARRONE (PO) 6.0 2 V C M-FIL/05
Explaination
Term Term/Semester
Val. Valutation: V = mark in 30/30, G = note
(*) Teaching attended in english
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